SUR ASIA CORPORATE PROFILE

     The Company Sur Asia is an innovative trading and marketing company that specializes in linking the South East Asian region to the countries of the MERCOSUR (a free trade agreement with Argentina, Brazil, Uruguay, and Paraguay as members and with Chile and Bolivia as associate members). We, as a company, take pride in helping our local producers select the items held within their portfolio of products that will satisfy needs that are currently not being met within the importing country and that will be competitive in their appeal to the end consumers.

     With a wide variety of products ranging from fine wines, to ready-to-consume foodstuffs, Sur -A caters to the needs of both distributors and retail customers alike. Behold your direct link to and from a new and exciting market!


The Business

     Sur - A was set-up five years ago to provide the much needed link between South East Asia and Latin America, in particular the MERCOSUR countries, and establishing mutually beneficial business relations between the two regions. Within this year, the company has experienced great success by establishing relationships with local distributors as well as solidifying and expanding the portfolio of Latin American producers interested in marketing their products throughout the South East Asian region.

     Sur - A has set up offices both in Buenos Aires and Kuala Lumpur, as the company believes that these two portal cities complement the inherent vision and desire to provide a gateway for establishing mutually beneficial south-south trade relationships amongst the two regions.

    Sur - A provides its customers an in-depth analysis of the market so as to attain a clear view of the market, and in return evaluate the opportunity for market penetration to the fullest extent. Once a quantitative and qualitative study of the product has been compiled, the company then identifies the key distributors with access to the niches where the product will satisfy an existing need. Sur - A works jointly with the distributors to modify the products in the necessary manners so that it will appeal to the tastes of as large a consumer-base as possible.

     Through Sur - A, both importers and exporters from South East Asia have the guarantee of doing business with reliable producers and distributors from the MERCOSUR region, reducing the risk, expenditure and time that would be required of these to perform the analysis individually, or simply blindly importing or exporting goods at great risk and cost.

     The company's vast portfolio of products makes available the high quality, unique tastes and competitive prices of the entire region; hence our goal as a trading and marketing company is to introduce new products to South East Asia, making our vast portfolio of products (ranging from fine wines to ready-to-eat foodstuffs) widely available to the consumers of the region.


Argentina as the Doorway from and to the MERCOSUR

     Argentina provides the ideal doorway to the MERCOSUR and Latin American market. After overcoming its economic turmoil, economic activity has been re-ignited and the country is reclaiming its space within the world market as an exporter of high quality products at competitive prices.

     Both Argentina and the entire MERCOSUR region have a long-standing history of being quality producers of agricultural products, particularly from the renowned "Pampas" region of Argentina. This market presents a great opportunity for importers, as well as for further commercial developments, further forging the two-way trade relationship between the regions.

Current Buyers

     Sur - A has already established relationships with important retail-buyers in Malaysia: Everest Products Sdn Bhd, as well as Q L Distributions Sdn Bhd, Sin Li Agency Sdn Bhd, Vinsprit Sdn Bhd, MacKS Cellar, CSS Food & Beverages Sdn Bhd, Thai - Seng Sdn Bhd, Angliss Foods Sdn Bhd, Classic Fine Foods Sdn Bhd, Choices Privileges Sdn Bhd and others. In other markets, Estima Consulting CO Ltd Thailand, Classic Fine Foods Hong Kong Ltd, Classic Fine Foods Singapore Pte Ltd, Classic Fine Foods Emirates Ltd, Metro cash & carry Vietnam Ltd, Wine World Indonesia, Angliss Singapore Pte Ltd, Superior Quality Food Co Ltd Thailand and others. Combined, these have access to some of the biggest supermarkets and hypermarkets of the region, including Giant / Tesco and Carrefour. Our company has developed important relations with other important players in Indonesia, Thailand, Singapore, Vietnam, Hong Kong and Philippines, and expects to solidify these in the very near future.

    Sur – A also has started the direct sale to Hotels, restaurants and event planners in Malaysia.

Click here to see Sur Asia's brochure (Spanish)